The Beginner Photography Podcast
The Beginner Photography Podcast is a free weekly podcast hosted by professional photographer Raymond Hatfield who interviews world class photographers of all genres who share what they wish they knew when they got started so you can grow your creative photography skills faster! The podcast is brought to you by CloudSpot.io, the client gallery system that is always #EmpoweringPhotographers
The Beginner Photography Podcast
458: Rachael Boer - A Beginner's Guide to Marketing in Photography: Mastering the Art of Self-Promotion
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Raymond Hatfield
In today's episode of the podcast, I chat with family, wedding, and headshot photographer Rachael Boer, who shares how to turn your photography passion into a thriving business starts with networking, managing fear, and delivering an exceptional client experience.
The Big Ideas
- Cultivate Passion into Profit: Your enthusiasm for photography can attract clients; let your passion shine through.
- Embrace the Butterflies: Feeling nervous signals you care about your work; use it to fuel your drive for excellence.
- Client Experience is King: Provide memorable services that go beyond the photo, making your business unforgettable.
- Marketing is a Relationship Game: Build genuine connections and watch your client base grow organically.
Action Plan:
- Build Your Portfolio: Arrange free photo sessions with friends and family to showcase your skills across a variety of subjects and settings.
- Develop Networking Skills: Attend local networking events, such as those hosted by the Chamber of Commerce, to connect with potential clients and other professionals.
- Overcome On-site Challenges: Practice shooting in unfamiliar environments, such as friends' homes, to become adaptable to varied lighting and space conditions.
- Market Your Services Creatively: Start gathering business cards at events and add new contacts to your mailing list for ongoing communication about your services and special offers.
- Invest in Self-Education: Dedicate time each week to reading books or online resources that cover both the technical aspects of photography and business operations, including marketing and sales.
Resources:
- Rachael Boer's Website and Educational Resources: http://rachelboer.com
Learn What Camera Settings to Use in our free guide!
https://perfectcamerasettings.com/
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Thanks for listening & keep shooting!