The Beginner Photography Podcast

458: Rachael Boer - A Beginner's Guide to Marketing in Photography: Mastering the Art of Self-Promotion

March 26, 2024 Raymond Hatfield
458: Rachael Boer - A Beginner's Guide to Marketing in Photography: Mastering the Art of Self-Promotion
The Beginner Photography Podcast
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The Beginner Photography Podcast
458: Rachael Boer - A Beginner's Guide to Marketing in Photography: Mastering the Art of Self-Promotion
Mar 26, 2024
Raymond Hatfield

In  today's episode of the podcast, I chat with family, wedding, and headshot photographer Rachael Boer, who shares how to turn your photography passion into a thriving business starts with networking, managing fear, and delivering an exceptional client experience.

The Big Ideas

  • Cultivate Passion into Profit: Your enthusiasm for photography can attract clients; let your passion shine through.
  • Embrace the Butterflies: Feeling nervous signals you care about your work; use it to fuel your drive for excellence.
  • Client Experience is King: Provide memorable services that go beyond the photo, making your business unforgettable.
  • Marketing is a Relationship Game: Build genuine connections and watch your client base grow organically.

Action Plan:

  • Build Your Portfolio: Arrange free photo sessions with friends and family to showcase your skills across a variety of subjects and settings.
  • Develop Networking Skills: Attend local networking events, such as those hosted by the Chamber of Commerce, to connect with potential clients and other professionals.
  • Overcome On-site Challenges: Practice shooting in unfamiliar environments, such as friends' homes, to become adaptable to varied lighting and space conditions.
  • Market Your Services Creatively: Start gathering business cards at events and add new contacts to your mailing list for ongoing communication about your services and special offers.
  • Invest in Self-Education: Dedicate time each week to reading books or online resources that cover both the technical aspects of photography and business operations, including marketing and sales.

Resources:

  • Rachael Boer's Website and Educational Resources: http://rachelboer.com

Grab your free 52 Lightroom Presets at
http://freephotographypresets.com/

Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
And get my Wedding and Portrait Contract and Questionnaires, at no cost!
Sign up now at http://deliverphotos.com/

Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!
https://beginnerphotopod.com/minis

Connect with the Beginner Photography Podcast!


Thanks for listening & keep shooting!

Show Notes

In  today's episode of the podcast, I chat with family, wedding, and headshot photographer Rachael Boer, who shares how to turn your photography passion into a thriving business starts with networking, managing fear, and delivering an exceptional client experience.

The Big Ideas

  • Cultivate Passion into Profit: Your enthusiasm for photography can attract clients; let your passion shine through.
  • Embrace the Butterflies: Feeling nervous signals you care about your work; use it to fuel your drive for excellence.
  • Client Experience is King: Provide memorable services that go beyond the photo, making your business unforgettable.
  • Marketing is a Relationship Game: Build genuine connections and watch your client base grow organically.

Action Plan:

  • Build Your Portfolio: Arrange free photo sessions with friends and family to showcase your skills across a variety of subjects and settings.
  • Develop Networking Skills: Attend local networking events, such as those hosted by the Chamber of Commerce, to connect with potential clients and other professionals.
  • Overcome On-site Challenges: Practice shooting in unfamiliar environments, such as friends' homes, to become adaptable to varied lighting and space conditions.
  • Market Your Services Creatively: Start gathering business cards at events and add new contacts to your mailing list for ongoing communication about your services and special offers.
  • Invest in Self-Education: Dedicate time each week to reading books or online resources that cover both the technical aspects of photography and business operations, including marketing and sales.

Resources:

  • Rachael Boer's Website and Educational Resources: http://rachelboer.com

Grab your free 52 Lightroom Presets at
http://freephotographypresets.com/

Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
And get my Wedding and Portrait Contract and Questionnaires, at no cost!
Sign up now at http://deliverphotos.com/

Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!
https://beginnerphotopod.com/minis

Connect with the Beginner Photography Podcast!


Thanks for listening & keep shooting!