348: Gary Pope - Harry Potter Weddings: Niching Down and Going Beyond Expectations

Gary Pope is a self-proclaimed Geeky Wedding Photographer. We discuss the importance of niching down when marketing yourself and why it’s important to find the right audience in order to better align with your goals. Gary shares his story of learning how to use his camera for YouTube videos and taking photos for a whole year before he realized he loved wedding photography.

Big Take Aways

• Find your niche and stand out
• Always keep learning
• Pay attention to guests
• Find a way to stand out
• Be a friend with a camera
• Serve clients with care
• Be polarizing and unique
• Be true to your niche
• Passion draws people in
• Be creative and realistic
• Plan ahead for photos
• Enjoy your niche passion
• Know your worth

Resources:

• Check out Geeky Wedding Photographer Gary Pope’s Website
• Follow Gary on Instagram
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Thanks for listening & keep shooting!